Watters Studio
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Fourth Ward Coffee Roasters

 

Fourth Ward Coffee Roasters

Branding, Packaging

Fourth Ward Coffee Roasters was a personal take on the ever growing coffee market. A packaging system that was eye-catching with its use of a bright color palette against a matte black background, meant to draw in consumers interest. A strong balance of selected fonts, hand drawn illustrations, and a clear easy-to-read layout of brew information stickers for each bag. Furthering the brand with soft goods was aimed at establishing a following for the brand.

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A variety of packaging labels provide the necessary information for each coffee blend; the roast date, tasting notes, origin, and roast level. Defined by a bright and contrasting color palette against the matte black package.

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